Google My Business – Why You Need It

Google My Business

Google My Business is more important than ever for small businesses to be found in a local search and also to obtain ratings and reviews from customers.  Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+,

GMB uses categories to better identify each business and makes it easier for customers to find the information about your business online, including hours of operation, contact information and directions – and this displays across multiple devices. Including Android, Apple, and Microsoft smart phones

Local Searches & Search Engine Optimization

A local search is when someone adds a location to the search term – such as “Online Marketing Cedar Rapids”.  A Google My Business profile is a MUST HAVE for local Search Engine Optimization.  It’s free to set up and will enable you to appear in local search results for queries specific to your products or services on the Google Search Engine.

When users search for your product or service, the local search listings better known as “The Snack Pack” are the ones that are the top of the search engine.  In most cases, these local listings will be accompanied by markers for the lucky few, along with their addresses and phone numbers.

Google’s search engine will also display a local map that has a click to navigate to each business and highlights the visual aspect from the streetview and other MAPS options.

Just like your website needs SEO, the information you use for Google My Business should be consistent or congruent across the GMB page, this also means that all your Internet properties and other third-party directory listings should have the same look and feel.

When you do this, your site will be recognized as an even more reputable business in the consumer’s eyes, this also has another affect in which provides higher rankings on the search engines.

This is one of the most important tasks to take seriously when first starting out in your business.  You need to claim and optimize your Google My Business Page.

Business Directories

Besides pushing your business to the top of the search rankings, it’ll also help potential clients:

  • Find your contact details fast (Click to call)
  • See your business hours
  • Learn what others say about your business (Reviews)
  • Quickly find directions to your location (Click to Navigate)
  • See what your office or store looks like since you can add photos and even videos
  • Google Streetview 360 photospheres (Visually see both the interior and exterior of your business)

 

Some of the other benefits of properly optimizing your page are:

  • Links your website to your Local page
  • Increases your business’s exposure and search traffic
  • You have full control over your business details and changing them
  • It’s where Google Reviews are stored/viewed
  • It is part of the SEO algorithm from Google themselves – you need it – if you want to rank with Google’s search engine.
  • Google’s search engine is used by 79% of the Internet Searches.
    • (Bing = 9.9%, Yahoo = 8.34, AOL = 0.84%)

 

While you may be ranking very well it in terms of search engine results, there is always room for improvement.  Be sure local customers are finding you by taking advantage of this highly effective tool.

As I have always said and the statistics hold very true as Google My Business is more important than ever, especially for the local businesses.

Here at Mobile Marketing Strategies we think this is one of the most important steps you can do with your local business.  In fact we think it’s so important that we will help you claim your Google Listing for FREE.  If you would like us to assist use the contact page and reach out.

If you already have your Google My Business Claimed – then go out to: www.onlinereputationreportcard.com and run a report on your business to see how it ranks on the Internet compared to your competitors.

Go ahead – it’s FREE and sponsored by Mobile Marketing Strategies.

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