Do You Really Need to Manage Your Online Reputation
Have you ever gone to Yelp before visiting a restaurant in your area? Read a review on TripAdvisor before making vacation plans? How about checked out a mechanic on Google to read their reviews? Read Amazon’s customer reviews before buying a product? Unless you care absolutely nothing for quality and like to gamble with your hard-earned money when looking for new products and services, you’ve likely done at least one of these things I would bet on it.
This is called the online reputation and it can be found for companies, brands, products, services, and restaurants – and even for teachers in college on a site called Rate My Professor. The internet is to put everyone on a level playing field when it comes to putting the power back into the hands of the consumer because how you interact with your customer today might just end up plastered all over the internet tomorrow. Read more