Marketing Automation – You need this
For those of you that know about marketing automation – you are a head of the pack when it comes to understanding your customer, and targeting your customer to the fullest potential.
Most of you, after reading this article below, should realize the time is NOW to implement a complete marketing automation system. Everyone has a “front end”, a website, maybe an eCommerce site somewhere for your customers and prospects can go learn about you/from you. But how many of you have a back end process, one that tracks, performs lead scoring and nurtures current and new prospects to give them the time to become a paying customer.