Whу Vіdео іѕ Imроrtаnt tо Yоur Website and Social Mеdіа Mаrkеtіng

blue-right-arrow-mdWhу Vіdео іѕ Imроrtаnt tо Yоur Website and Social Mеdіа Mаrkеtіng

If уоu thіnk that уоur wеbѕіtе аnd ѕосіаl media marketing саmраіgnѕ саn dо wіthоut vіdео, thіnk аgаіn. Dіd you know that one video іѕ еԛuіvаlеnt to аbоut 1.8 mіllіоn wоrdѕ оf content in the еуеѕ оf thе viewer? Or that 46% оf all іntеrnеt uѕеrѕ wаtсh аt lеаѕt оnе video реr mоnth (with the average numbеr of vіdеоѕ реr реrѕоn per month bеіng 33? How аbоut thе fact that 100 mіllіоn people vіеw vіdеоѕ online daily? Nееd a more sales-orientated numbеr?

90% оf all online ѕhорреrѕ hаvе reported that a vіdео оn a major rеtаіlеr’ѕ wеbѕіtе has bееn very hеlрful whеn it соmеѕ to thеіr ѕhорріng and buуіng decisions. Or hоw аbоut that when аll thе vіdео аdѕ аt thе bеgіnnіng оf оnlіnе vіdеоѕ аrе added uр, the аvеrаgе vіеwеr spends almost 17 mіnutеѕ a month wаtсhіng аdѕ online?

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Social Media Marketing and How Engagement Sells

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Social Media Marketing and How Engagement Sells

Social media marketing has been building a head of steam for the past decade.  Today, social media platforms are an undeniable outlet for any company, organization or individual that wants to reach the masses, no matter how big or small they are.  The fact of the matter is, when you want to sell an idea, good or service, you have to be where your audience is.  Today, that simply means you have to be on social media.  Period.  Need I say more?  Of course I do – read on!

Why Does Social Media Marketing Work?

If you don’t know what social media is by now, you’re pretty far behind the curve.  Sites like Facebook, Twitter, LinkedIn, Pinterest, etc., allow users to stay in contact with one another, sharing ideas, videos, updates, news, recipes, etc.  Social media is exactly what it means: a place to be social and share media (and more).  It’s the new Digital “Word Of Mouth” or personal referral!

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Do You Really Need to Manage Your Online Reputation

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Do You Really Need to Manage Your Online Reputation

Have you ever gone to Yelp before visiting a restaurant in your area?  Read a review on TripAdvisor before making vacation plans?  How about checked out a mechanic on Google to read their reviews?  Read Amazon’s customer reviews before buying a product?  Unless you care absolutely nothing for quality and like to gamble with your hard-earned money when looking for new products and services, you’ve likely done at least one of these things I would bet on it.

This is called the online reputation and it can be found for companies, brands, products, services, and restaurants – and even for teachers in college on a site called Rate My Professor.  The internet is to put everyone on a level playing field when it comes to putting the power back into the hands of the consumer because how you interact with your customer today might just end up plastered all over the internet tomorrow. Read more